나이키 자체 AI 모델의 놀라운 상상력, 파격적인 디자인의 AIR 컨셉 슈즈
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Dezain Radar summary
Nike is developing a proprietary generative AI model built on its extensive archive of proprietary athlete performance data. This internal tool aims to assist designers in creating highly personalized footwear concepts, such as the experimental "A.I.R." collection showcased for the Paris Olympics.
Why this matters
This signals a shift from using general-purpose AI to training custom, domain-specific models on internal data to maintain a unique brand aesthetic and technical edge.
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