GEO statt SEO? Wie KI-Suche gerade unser Marketing verändert
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Dezain Radar summary
The shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) highlights how AI models like Perplexity and ChatGPT are becoming the new gatekeepers of information. Brands must now focus on providing structured, high-quality data that AI can easily parse and cite in conversational responses.
Why this matters
Designers and brand strategists need to rethink digital presence, ensuring that visual and textual assets are optimized for AI recognition rather than just traditional keyword ranking.
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