How to brand an AI assistant
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Dezain Radar summary
This exploration examines the strategic decisions behind creating AI brand personas, focusing on the tension between human-like personification and functional abstraction. It outlines how visual indicators and personality traits influence user trust and long-term engagement with automated interfaces.
Why this matters
As AI assistants become a primary touchpoint for brands, designers must lead the transition from static visual identities to dynamic, conversational experiences that balance utility with character.
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