Motion Sickness makes a bloody pledge to human creativity
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Dezain Radar summary
New Zealand agency Motion Sickness has launched 'The Blood Oath,' a campaign requiring partners to physically sign a commitment to prioritizing human creativity over AI-generated shortcuts. The initiative serves as a symbolic protest against the homogenization of creative work caused by over-reliance on generative tools.
Why this matters
As AI becomes a standard production tool, designers may increasingly face a market bifurcation between high-end 'human-centric' boutique work and mass-produced automated content.
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